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The Automation Equation – Leverage Technology for Efficiency!
Event professionals find themselves challenged to show growth in an increasingly busy world. While most know technology is key, finding time to stay on top of everything is impossible. In this session, Crystal Washington will show you how to leverage social media and apps to increase efficiency, generate referrals/registrations, AND use all of this extra time to invest in top priorities (and maybe a little R&R too).
Objectives: · Increase revenue opportunities by automating your "busy work." · Uncover the most effective new tech tools for strengthening lucrative client relationships · Discover how to turn clients and members into organizational referral engines

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Crystal Washington created a special video invitation for this Event
Click Here to view it.
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About Crystal Washington: Crystal is known for her ability to take complex Web and social media topics and make them easy to understand and accessible for everyday people. As the owner of CWM Enterprises and co-founder of Socialtunities, a social media instructional brand aimed at training everyone from Gen Y’s to Baby Boomers in strategically using social media.
Crystal hosts a weekly technology segment on Houston’s Fox television affiliate and has appeared in Black Enterprise Magazine, Essence and CareerBuilder.com. She has been interviewed by ABC, NBC, FOX, CBS, Associated Press, and numerous radio stations and magazines as a social media expert. And, author of One Tech Action and The Social Media Why.
Crystal describes herself as a fun-loving and eclectic nerd. You may find her reading the newest book on social media, meditating with Buddhist monks, attending a West African Dance class or parasailing.
Visit http://crystalwashington.com/
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